The Rise of Live Broadcast on Social Media in the US
Over the last few years we have seen live broadcast on social media took the digital world by storm, especially in US. Facebook, Instagram and Twitter, have allowed users to connect directly with their audience in real time. This trend is transforming the way businesses and influencers engage with their fanbase.
One of the major advantages of live streaming on social media is that you have a built-in relationship with viewers. Live content provides audiences with the authenticity they crave and gives creators and brands an opportunity to show who they really are. Moreover, social platform interactive features in viewer asking questions [and] participating form overall experience.